Mayhem

About Mayhem

During a global pandemic, it might have been assumed that poker would go the way of live music festivals, with the much-photographed mass gatherings of poker tournaments being such a draw to new and aspirational poker players.  

Poker, however, has shown its hand during the current COVID-19 crisis and it’s a pairing of resilience and poker, hole cards showing strength and character. Online poker has thrived, poker has pivoted to accommodate those new players and the industry has more than survived.  

Perhaps the hand that poker itself has shown is pocket kings, but every cowboy has to ride into the sunset one day and that day has arrived for the Poker page on the CalvinAyre.com website.  

How to play Mayhem

These professional content creators on Instagram aren’t limited to sports betting. There are niches of creators focused on casino games, like the controversial Fortune Tiger, with a communication strategy similar to that of sports betting.

Another influencer (fictitious name, João) shares live game-style videos on his stories, simulating high-paying gaming sessions. In them, he points out which operator or game “is paying the most”, while in another piece of content, he posts a screenshot of his exclusive Telegram group, where he shares “highest payout” times for betting on specific games.

In a third publication, he “teaches” the gambler to observe patterns in the game interface, such as an animation on the tiger’s face, a specific glow that appears or a sequence of supposed events that indicate that the big win is about to happen.

About Mayhem

Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.

The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.

This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement.