About this app
What is Dorothys Fairyland?
A great betting app should feel fast and stable, even on modest phones and slow networks. Nobody wants a crash or a lag right when a match is about to start.
Look for an app that offers live or in-play betting if you enjoy reacting to the game as it unfolds. Live odds update constantly and give you a completely different betting experience.
A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.
How to play Dorothys Fairyland
For Grainne Hurst, CEO of the Betting & Gaming Council in the UK, the evolution has been clear. “The conversation has moved beyond representation alone towards inclusion, retention, well-being and progression,” Hurst explains. “Businesses increasingly understand that DEI must be embedded in everyday culture, not treated as a separate initiative.”
Industry associations have played an important role through mentoring, networking and leadership development.
Hurst is also a board member at Global Gaming Women, giving her firsthand experience of how networks, mentorship and role models can help women advance. She was previously recognised in iGB’s Most Influential Women list in 2024.
About Dorothys Fairyland
A new report commissioned by Euromat, and produced by Regulus Partners and Helios, estimates that Europe’s black market has sustained a compound annual growth rate of 18% between 2019 and 2026, and will be worth up to €13 billion by the end of the year.
The report assesses black market activity across 28 European jurisdictions, including the UK, Netherlands and Germany. According to estimates across a mature black market ecosystem, 25 operators account for approximately 64% of relevant black market traffic.
Thanks to the “rapid growth of crypto currencies” and globally recognisable branding through marketing and sponsorships, this handful of operators are generating the majority of illegal gambling traffic across Europe.
